28Cents is a set of limited-edition postcards by 24 of today's most talented illustrators, artists and designers. It is the result of a project designed to create socially and environmentally conscious art that can be added to and passed on, raising awareness and connecting ideas.

All profits from card sales benefit Art Start, an organization offering free art programs to New York City youth in homeless shelters, transient on the streets, coming in and out of jail, or surviving with parents in crisis.